It’s an interesting question, and one that the industry is taking up in great detail.
In a recent interview with Bloomberg Businessweek, Jack Dorsey, the founder and CEO of Twitter, and other company executives explained why the price on a bottle of wine is so important to consumers.
“People are really focused on what the price is for a bottle,” Dorsey said, explaining that when a consumer has to choose between two wines, they’re much more likely to buy the one they want, rather than two that aren’t as good.
“So if we can increase the number of choices for people to buy at that price, they’ll be much more aware of what’s really important to them, rather that a bottle they don’t want.”
The issue of price was raised at the Consumer Electronics Show in Las Vegas, which is also where Twitter first launched its service.
“I think it’s a great thing to do,” Dorst said at the time.
Dorsey’s comments, though, didn’t seem to jibe with other industry officials.
In an interview with the Financial Times last week, Robert Deutsch, the CEO of Deloitte, said that it was the “most important thing” in the business.
While Twitter was an early adopter of the service, it has been struggling for years with the demand for its service to be as widely available as it could be.
While the service has continued to grow, it’s been slow to gain traction in the marketplace, according to a recent report from market research firm eMarketer.
It also appears that Twitter has faced some difficulties integrating with existing platforms, including Apple’s iMessage, Facebook Messenger, Google Hangouts and others.
Despite these problems, Dorsey’s company is still going strong.
It recently became the second-largest social network in the United States after Facebook, and it has a $1 billion valuation.
Twitter, it seems, is doing just fine.
This article originally appeared on Business Insider.